The story behind Elmegade 5

BY TRINE TUXEN

I’ve lived on Elmegade for 21 years - it’s more than just a street to me, it’s home. Over the years, I’ve watched the neighborhood grow and shift, but it’s always kept its warmth and creative pulse.

When the old candy store Palmen became available, opening our second store here felt completely natural - almost inevitable. It’s where I live, and where I’ve built my life. For three years, the space was home to our second store. Today, it has evolved into our private showroom - a more personal setting for experiencing our collections.

Together with Nikolaj L. Mentze, Studio 0405, who also designed our Flagship Store, we reimagined what the space could be. Nikolaj took inspiration from the Flagship Store at Gammel Kongevej 82, bringing with him some of the design language and sensibility that defines our brand. You’ll find subtle references and familiar elements - the warmth of natural materials, the tactile surfaces, the sense of calm - yet the space on Elmegade has its own distinct personality.

At the heart of the showroom stands a rotating shelf, a sculptural centerpiece that brings movement and curiosity into the space. It’s both playful and grounding - a way to experience the pieces from every angle, to explore and rediscover.

The interior is designed around tactility and natural materials - wood, chalk, and stone - creating a sense of organic warmth and calm. Every detail is meant to feel alive and authentic, like the neighborhood itself. A reflection of everything I love and appreciate.

The showroom is open for private appointments, offering a personal introduction to our collections with tailored advice and recommendations. A few times throughout the year, we also open the doors for our two annual Archive Sales and during the holiday season.

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